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Official name: California AB 723 (Real Estate: Digitally Altered Images: Disclosure 2025)
Require real estate brokers or salespersons using AI-altered images in advertisements to disclose alterations and provide access to original images. Define "digitally altered image" as modified through AI or software, excluding minor edits like lighting and color adjustments.
Analysis summaries, actor details, and coverage mappings were LLM-classified and may contain errors.
This is a binding California state statute with mandatory disclosure requirements for real estate professionals using AI-altered images, enforceable through the state's existing real estate regulatory framework.
The document has minimal coverage of risk domains, with only subdomain 3.1 (False or misleading information) receiving a coverage score above 1. The legislation specifically addresses the risk of AI-generated misinformation in real estate advertising by requiring disclosure of digitally altered images.
This legislation specifically governs the Real Estate and Rental and Leasing sector, with a focus on real estate brokers and salespersons who use AI-altered images in property advertisements. The regulation is narrowly targeted at real estate marketing practices.
The document primarily addresses the Deploy and Operate and Monitor stages of the AI lifecycle, focusing on disclosure requirements when AI-altered images are used in real estate advertisements. It does not cover earlier stages like planning, data collection, or model development.
The document explicitly mentions artificial intelligence as one method for creating digitally altered images, alongside photo editing software. It does not distinguish between different types of AI models or systems, nor does it reference compute thresholds, foundation models, or other technical AI classifications.
California State Legislature; The people of the State of California
The document is a California state bill enacted by the state legislature, as indicated by the opening phrase 'The people of the State of California do enact as follows' and the bill designation 'California AB 723'.
California Department of Real Estate (implied); California state regulatory authorities
While not explicitly named, the enforcement authority is implied through the document's placement in the Business and Professions Code Section 10140.8, which governs real estate professionals. Section 2 references potential criminal or infraction penalties, suggesting state enforcement mechanisms.
California Department of Real Estate (implied); California state regulatory authorities
Monitoring responsibilities are implied through the regulatory framework of the Business and Professions Code. The California Department of Real Estate would typically monitor compliance with real estate professional standards and requirements.
real estate brokers; real estate salespersons; persons acting on behalf of real estate brokers or salespersons
The legislation explicitly targets real estate brokers and salespersons who use AI-altered images in advertisements. These actors are deploying and using AI technology (photo editing software or artificial intelligence) in their professional activities.
3 subdomains (1 Good, 2 Minimal)
